*Ford Motor Company and UAW-Ford have announced a $6 million investment towards a planned expansion of the Motown Museum in Detroit, reports Billboard.
The figure makes the auto giant and union the lead donors in a recently announced $50 million upgrade that will create a new Ford-branded theater, space for interactive exhibits and a recording studio at the tourist attraction.
“We are thrilled to play a role in the next chapter of a global music icon,” said Joe Hinrichs, president, The Americas, Ford Motor Company. “The enhanced museum will not only upgrade the visitor experience, it also fits with our commitment to investing in the cultural heritage of Detroit and southeast Michigan.”
As part of the Ford/UAW investment, the expanded Motown Museum will include a new venue to be called the Ford Motor Company Theater, as well as a new interactive activity called the CARaoke Experience that will incorporate music with Ford vehicles. The donation will also fuel educational, music and other programming.
The Motown Museum is located in the Hitsville U.S.A. house where record company founder Berry Gordy launched his music empire in 1959. Scores of stars and hits were created there before the label moved to California in 1972.