*The fact that Colin Kaepernick‘s #7 jersey was outselling all the other San Francisco 49ers jerseys (over legends like Joe Montana, Jerry Rice and Steve Young, among others) is mind blowing enough.
We say this in light of all the outrage that’s been directed at the now backup signal caller’s protest against the national anthem.
Well, we just had our minds blown again. And this is BIG. In the wake of all the negativity being directed at him, he now has … get ready … the top selling jersey in the ENTIRE league!
Daniel Durbin, the director of the USC Annenberg Institute of Sports, Media and Society, said that strong jersey sales for a second-string NFL player “typically reflect some sort of celebrity that goes beyond accomplishments on the playing field.”
“One seldom sees skyrocketing sales due to a social or political stance,” said Durbin. “But, it would appear that Kaepernick’s stance has touched a nerve and is directly impacting sales.”
Prior to the high-profile protest, the jersey bearing Kaepernick’s name and number had been the 20th most popular of all those belonging to 49ers players, online sports publication SB Nation reported over the weekend.
Since Kaepernick began his protest, many fans have said on social media that they want to purchase his jersey as a sign of solidarity.
“I’ve never watched a football game but I’ve just bought a Colin Kaepernick jersey that I will proudly wear,” tweeted Twitter user Sean on Friday.
“I need a Colin Kaepernick jersey asap,” tweeted Oliver Ellison on Tuesday. “(It’s) iconic now.”
Colin Kaepernick now has the #1 selling jersey in the entire NFL.
We’re standing with you @Kaepernick7! Be BOLD! pic.twitter.com/l4ro7VvDz3
— Shaun King (@ShaunKing) September 6, 2016
Got my 11yr old a #Kaepernick jersey he says “I’ll wear it proudly for reasons much bigger than football”
Respect pic.twitter.com/oRJFjw97lM— Etan Thomas (@etanthomas36) September 5, 2016
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