Thursday, March 28, 2024

Rihanna is ‘The Baddest Bitch of The Apocalypse’ for W Magazine’s Sept. Issue (Pics)

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*Rihanna goes post-apocalyptic for the September 2016 cover of W magazine.

Under the theme “last woman on earth,” RiRi dresses the part, sporting chains, metal keys and designer pieces personally crafted by Margiela, Prada and Christian Dior, among others. W magazine dubbed her “The Baddest Bitch of the Apocalypse.”

Rihanna - W Magazine

W’s creative director Edward Enninful details the collaborative photo shoot and the inspiration behind the theme.

“I take random inspiration from everywhere. I was obsessed with these pictures of military men running around with dogs on their backs, and I was like ‘Oh, that’s a statement about today,’” he said. “The thing about Rihanna is that she never wants to repeat something she’s done, and she did a video where she wore lots of camouflage – so I knew I didn’t want to do a military story. Instead, I wanted to do something that was set in the future world. We thought, ‘Wouldn’t it be nice to take this concept and apply it to the last woman on earth, the last warrior on earth, really.

Rihanna - W Magazine

“When I talked to Rihanna, I told her that I didn’t think she should wear clothes off the runway because a queen gets her clothes made,” Enninful added. He also said, “With Rihanna, it’s always a collaboration and that’s why I love her so much. So I’ll send her ideas, she’ll bounce them back. It’s not me going, ‘Here you go, Ri.’ It’s 100 percent collaboration. I’ll send her one of the sketches and she’ll say ‘Oh I love it,’ or ‘I wish it was shorter.'”

View more pics from the shoot below:

Rihanna - W Magazine

Rihanna - W Magazine

Rihanna - W Magazine

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