You may have heard of Leafs by Snoop, but the other celebrities cashing in on the legal marijuana market might surprise you…
The U.S. florist industry employs around 90,000 people around the nation per year. But now, some celebrities are trying to get in on the action in a very unconventional way.
With the upcoming vote in November that will determine if marijuana will be legalized for recreational use in California, many celebrities are jumping into the legal marijuana business and are looking to profit.
Coined by Grammy winner Melissa Etheridge, these “ganjapreneurs” are working hard to develop a new name for themselves in the weed industry. Their new businesses are as varied as they come and could potentially bring in a whole new cash flow if the market is legalized later this year.
Melissa Etheridge herself is promoting cannabis-infused wine that is currently available to those with a medical marijuana license. Inspired by her success in using cannabis during her cancer treatments in 2004, Etheridge hopes to help cancer patients with their pain management.
Whoopi Goldberg’s Maya and Whoopi business offers edibles, tinctures, topical rubs, and bath salts infused with THC marketed towards women with menstrual cramps.
Rapper Wiz Khalifa launched his own designer line of cannabis, which includes a curated selection of marijuana flowers and concentrates.
Then there’s Wu-Tang Clan’s Ghostface Killah, who developed a line of concentrated hash oil cartridges called, what else, Wu Goo (only available in California).
Country musician Willie Nelson launched Willie’s Reserve, which offers marijuana flowers, ready rolls, and vape cartridges.
Self-branded ‘America’s Sweetheart of Cannabis’ comedian Tommy Chong released buds that are currently available at medical dispensaries in six states.
But despite their fame, some celebrity cannabis businesses are running into problems. Snoop Dogg’s Leafs by Snoop is currently under criticism facing a potential trademark infraction.
Maple Leaf Sports and Entertainment (MLSE), the organization that owns the Toronto Maple Leafs, is considering formally challenging the rapper’s brand design, as it competes with the hockey club’s well-known maple leaf logo.
The Leafs by Snoop logo features a gold seven-point leaf, while the Maple Leafs’ blue-and-white design boasts 31 points. In a statement to The Guardian, intellectual property law lawyer Neil Milton explained the confusion.
“It’s not necessarily about Snoop Dogg on packages of weed and whether that’s being confused for tickets for hockey games,” Milton said. “But if both logos appear on a T-shirt or on a sporting shirt, are they going to be confusingly similar?”
As of date of publication, no decisions have been made.
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