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Aaron Walton: Exposing the Secrets of … ‘The Planet’s Most Interesting Agency’ (WATCH)



aaron walton

*When a company’s official tagline/slogan is dubbed…“The Planet’s Most Interesting Agency,” the organization better be able to back up such a lofty claim, both nationally and internationally.  In other words, the company has to be better than good, while consistently operating in an atmosphere of pure bliss and enthrallment.  Yet, for Aaron Walton, co-founder of Walton Isaacson (WI), a full-service advertising/marketing agency, he wouldn’t have it any other way.

With offices in Los Angeles, Chicago, New York and Tokyo, Walton, who formed a business alliance with Cory Isaacson and Earvin “Magic” Johnson, oversees a global staff of about 200.  In addition to providing elite advertising/marketing services, WI also renders digital and social capabilities across multiple media platforms, all of which greatly impact consumers in the general, African American, Hispanic, and LGBT markets of the United States and beyond.

WI’s portfolio of clients include, but is not limited to Lexus,, Spalding, McDonald’s, Macy’s, The Oscars, Beam Suntory, MillerCoors, Courvoisier, Redds Apple Ale, Los Angeles Dodgers, and many more.  While Walton has been called a genius for his visionary leadership role connected to WI’s success, he modestly deflects such praise.

“I’m not a genius,” Walton said with a laugh. “I am, however, very passionate about what I do.  The success of Walton Isaacson has been a collaborative effort. What we’ve accomplished has been as a team. We’ve been really blessed to have some great folks work for Walton Isaacson.”

Although the success of WI is a team effort, there’s no denying the impact Walton has had on the company’s meteoric rise since its 2005 inception.  With a three- plus -decade career in advertising and marketing, Walton remembers his early years in the industry. His first job in advertising/marketing was in the early 1980s, when he worked as a market analyst for Pepsi-Cola in Purchase, New York.  He had just earned his bachelor’s degree in management, organizational behavior and communications from Babson College.

“This was a time when a lot of brands were beginning to look at entertainment and pop culture and music to help amplify their voice with consumers,” Walton recently told EUR’s Lee Bailey.  “My first big assignment with Pepsi was working with the Michael Jackson tour. I was asked to come to L.A. and be a part of his camp.  That’s how I got out to L.A., and when I really fell in love with this type of work.”

Over the ensuing years. Walton created a powerful marketing and branding partnership between Pepsi and pop icon Britney Spears.  He later formed his own company (Aaron Walton Entertainment), where he successfully linked and branded other products with such recording artists as Reba McIntire (Whirlpool), Whitney Houston (AT&T), Busta Rhymes (Mountain Dew), Spice Girls (Polaroid), Enrique Iglesias (Doritos), Led Zeppelin (Cadillac), and more.

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After selling his company, Walton became president of another business that served a large network of experiential marketing agencies.  A decade ago, he partnered with (Cory) Isaacson and (Magic) Johnson to form Walton Isaacson.

Over the years, WI, under the guidance of Walton and Isaacson, has received many awards and honors for its marketing specialization and impact in sports, lifestyle, entertainment, as well as for its experiential and branded content.  As one of the nation’s most successful African American-owned advertising agencies, the company has received the “Minority Supplier of the Year Award” five of the last six years for the organization’s work with Toyota Motor Sales U.S.A. (Lexus Division).

Additionally, WI has been honored as “Advertising Agency of the Year” by Black Enterprise magazine, as well as recognized as one of Inc. Magazine’s 5,000 fastest growing private companies in America.  Walton also serves as the executive producer for the agency produced TV series, “Verses & Flow.”  The TV One program has been nominated for an NAACP Image Award for “Best Variety Show.”  He is also executive producer for McDonald’s 365 Black Awards, which airs BET.  (More about those projects and more in the video below.)

While success is a consistent theme that resonates throughout WI’s global operation, Walton admits there are challenges.  However, he has a unique way of viewing perceived challenges.

“The challenges that we face, aren’t challenges,” Walton said, as matter-of-factly.  “We look at them as opportunities and new ways to communicate and connect with diverse consumers.”

Walton is adamant when speaking about why it’s vital for companies to better develop and implement advertising, marketing, and branding strategies and platforms that effectively reach diverse consumers, such as African Americans, Latinos, women, and the LBGT community.

“Our agency understands the power of celebrating diverse cultures,” said Walton, who takes pride in leading a workforce comprised of people of various colors and from very different backgrounds. “Companies must recognize that they can no longer ignore Black buying power or Hispanic buying power or LGBT buying power.  Companies have to make sure that they have a brand that speaks to them in a way that’s relevant, if they want to grow.  It’s important that these brands see the world the way the world wants to be seen.  Understanding this is a big part of who we are, a big part of our DNA, and why I believe we (WI) have been successful.”


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The Virtual United Negro College Fund Tour Heads to NY, DC & NJ on Fri & Sat-Nov. 20 & 21 (EUR EXCLUSIVE!)




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*African American students interested in going to college can attend the United Negro College Fund’s (UNCF) Fall 2020 virtual Empower Me Tour. Set for this Friday and Saturday (November 20 & 21, 2020), New York, District of Columbia, and New Jersey will be repped. (This year’s tour kicked off earlier this month in Wisconsin and Illinois). To register, go here.

The Empower Me Tour is an extension of the goals of the UNCF. Founded in 1944, the UNCF, a non-profit, has raised more than $5 billion and helped more than 500,000 students attend 37 private historically Black colleges and universities (HBCUs).

The EUR caught up with Stacey Lee, the tour’s director for four years, who discussed the importance of the event.

“The UNCF is the nation’s largest provider of education support to minority students,” said Lee. “The Empowerment Tour has been executed for the past 12 years and last year along we offered over $12 million dollars in scholarships.”

MORE NEWS/RELATED: BMEE Authors: Urgent Steps Are Necessary to Address Implicit Bias in Early Education  

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Stacey Lee, director of the Empower Me Tour. (Photo credit: UNCF)

Lee continued, “I think the great thing is that during these times, even with COVID-19, is that a number of corporations (Wells Fargo/P&/FedEx/Disney/Goldman Sachs) and donors have really been providing opportunity and financial access to our schools and students.”

The tour is packed with information and resources so that students and parents have the right tools to make informed decisions.

“It’s a free event that provides educational support, scholarships, interviews with colleges, empowerment, and information on how to get to and through college. We also provide this information for parents as well. We have a parent section that focuses on financial aid and the things you need to get your students to college.”

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Source: Empower Me Tour

Lee continued, “Sometimes we have students that don’t realize that they can attend college. They can receive scholarships. Some of them don’t even know what an HBCU is. So, it’s inspirational for me to see these students receive this information and the excitement that’s around this tour.”

In addition to college information, panel sessions on issues affecting the community will also take place. Legendary rapper Bun B will be part of a special My Black Is Beautiful panel. The panel will have discussions with girls and boys and the MC will lead the male portion.

“It’s about empowerment,” Bun B told the EUR. “It’s vital for us to lift each other up and amplify each other’s voices. We just talk about now what that role is in this COVID world. And with everything that we are seeing with young Black men on television, we want to keep them motivated and centered. We want to make sure that they are not discouraged in this moment.”

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Legendary rapper Bun B is a panelist at the Empower Me Tour. (Photo credit: UNCF)

Ever since Kamala Harris threw her hat into the presidential race and elected vice president of the United States, a spotlight has shined on the fact that she’s an HBCU grad (Howard University) and member of the African American sorority Alpha Kappa Alpha. These facts are not lost on the UNCF.

“Kamala has really boosted people’s awareness about HBCUs and (African American sororities) and the type of people that come out of HBCUs. HBCUS have also provided so many people from science, mathematics, and engineering programs (STEM).”

Bun B added, “We have more than enough examples to show you how beneficial an education from an HBCU can be. So, there is no reason to not be a part of an HBCU because the world is just as available to you as it is for anyone else attending any other type of university.”

Register for the virtual Empower Me Tour on November 20 & 21, 2020 here. Spring tour dates will be announced soon. For general information on the United Negro College Fund, go here.

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(Photo credit: UNCF)

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Apple News

New Music Buzz: Jazzy Rita Shelby’s ‘Goodbye 2020’



Goodbye 2020 Jazzy Rita Shelby
Goodbye 2020 Jazzy Rita Shelby

After all that’s happened this year, it’s time to say Goodbye 2020. New single available by Jazzy Rita Shelby at most digital platforms.

*SB Music presents “Goodbye 2020” a new single for the times we are in.

“Goodbye 2020” is performed by Jazzy Rita Shelby and written by Miss Shelby (ASCAP) and Eddie Lawrence Miller (BMI).

It’s the perfect anthem to end a year that has impacted the globe.

Jazzy Rita Shelby Goodbye 2020 looking up - Copy

Jazzy Rita Shelby is fed up with this year and elated about her new single “Goodbye 2020.” Avail now from SB Music (Written by L. Shelby & E. Miller)

EURweb’s Jazzy Rita is also a prolific lyricist who has teamed up with Eddie Miller for “Goodbye 2020” because it was timely and convenient for the birth of a song such as this.

Eddie Miller is a coveted keyboardist & vocalist who performs regularly with Brian Culbertson and he’s the Rhodes Festival musical director. Jazzy Rita rose to notoriety as host & performer at The Starlight Jazz Serenade, an annual benefit concert in North Hollywood with an A list of stars.  As a teen Miss Shelby was inspired to write songs by the legendary David Porter.

This year has been a year like no other.  “Goodbye 2020” is an ode to the world for the year that we have seen and the hope that lies ahead.  Radio Programmers click here for adds.

MORE NEWS: THE REAL: The Ladies’ Experience With Stereotypes in Hollywood. Plus, Cheryl Hines Is Here!

“Goodbye 2020” is released on the SB Music label and was recorded at Wishing Wells Studio in Canoga Park, CA.  Willie Daniels and Mildred Black perform background vocals along with Jazzy Rita.  The video is produced & directed by Jazzy Rita (LaRita Shelby), filmed & edited by Reggie Simon of Simon Vision Media, with wardrobe styling by Jazzy Rita and Poet Roni Girl’s Army Couture.  “Goodbye 2020” is available on most digital platforms.  Click here to listen on Spotify.


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Apple News

Celebrate Halloween with ‘Spell’ Starring Omari Hardwick, Loretta Devine and John Beasley / WATCH




Spell - poster

*Today/TONIGHT is Halloween and what could be a more perfect way to celebrate than with the release of SPELL? Enjoy the clips below to get you in the spooky spirit!

Omari Hardwick (“Power,” Sorry to Bother You), Loretta Devine (“Black-ish,” Crash) and John Beasley (The Sum of All FearsThe Immortal Life of Henrietta Lacks) star in the terrifying thriller SPELL, coming to Premium Video-On-Demand and Digital today October 30 from Paramount Home Entertainment.

While flying to his father’s funeral in rural Appalachia, an intense storm causes Marquis (Omari Hardwick) to lose control of the plane carrying him and his family.  He awakens wounded, alone and trapped in Ms. Eloise’s (Loretta Devine) attic, who claims she can nurse him back to health with the Boogity, a Hoodoo figure she has made from his blood and skin. Unable to call for help, Marquis desperately tries to outwit and break free from her dark magic and save his family from a sinister ritual before the rise of the blood moon.

WHOA! READ THIS: Disabled Siblings Found Living with Dead Body of Mother Decomposing Under Pile of Clothes

DIRECTED BY | Mark Tonderai


STARRING | Omari Hardwick, Loretta Devine, John Beasley

AVAILABLE ON DIGITAL PLATFORMS | Apple TV, Amazon Prime Video, Google Play, DirecTV, VUDU, Xfinity, FandangoNOW and more.

Rating | R – violence, disturbing/bloody images, and language







Paige Theall


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