*Rihanna’s former publicist, Jonathan Hay, is speaking out about how disastrous her “Anti” album rollout was, and he’s blaming Jay-Z and TIDAL for “destroying the legacy” of popular artists. He also claims that Rihanna remains quite “upset” by the fact that her latest album sold just 460 copies in the first week after it was given away for free by Tidal.
Hay, who worked with RiRi in 2005, explains: “Tidal is lame. It’s embarrassing for Jay Z. And now to see Kanye West do the Tidal album and his record doesn’t chart, and then Rihanna’s first week, it was a disaster. For Jay Z to make his artists do this is so bad because this is affecting their legacy.”
“It’s really crazy and I know for a fact Rihanna is upset about the Tidal thing and you can see it when you go to her Twitter. She is a Tidal owner, but on her Twitter to pick up her album, she uses a Google plus app not Tidal. That’s her shooting back because Jay Z is just making a mistake.”
RiRi’s eighth album “Anti” had a projected release date of January 29, but it showed up two days early on Tidal and quickly disappeared from the streaming site, with Universal – the parent company of Rihanna’s label Roc Nation – blaming a “system error” for the reason. The album was inevitably made available on iTunes.
Jonathan continues: “The rollout was sloppy, the rollout was bad, to go on Tidal exclusively and eliminate Spotify and Apple is absolutely mad.
“Thirty years from now, people will just see her first week was a flop. Kanye has now been called a flop. And it’s all because of this Tidal s***.”
In 2005, Jonathan helped promote Rihanna’s debut album “Pon de Replay” and spread the false rumor that she was banging Jay Z when he was with Beyonce, in order to boost her brand and make her a household name.
Hay is releasing his own album, “The Urban Hitchcock,” on Spotify, even though Tidal have called him a “rising star.”
Jonathan adds: “Just imagine if Adele came out with a Tidal exclusive, it would be weird, it just needs to go away because Jay Z is affecting his artists’ brands. I fear Rihanna is losing and she is going to start going down.”