*After Beyoncé announced her new athleisure clothing line, Ivy Park, on Thursday, activewear brand Lululemon sent out a now-deleted tweet appearing to suggest that Bey copied their pieces.
It all started when a Twitter user innocently asked, “Is Ivy Park supposed to be like lululemon?” The retailer then replied: “They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy in Love with our brand, she made her own.”
The Beyhive and the Beygency attacked immediately.
One tweeted, “RIP lululemon #IvyPark,” while another wrote: “When you think [Beyonce’s] dropping an album but she actually drop kicks lulu lemon.”
Once the backlash became apparent, Lululemon tried to clean it up:
@RadiantTiffani Hey now, you won’t find us six feet under. We love a little competition, especially with the Queen B.
— lululemon athletica (@lululemon) March 31, 2016
@OhhhHaiOlivia We’re not throwing punches. Everyone needs a little healthy competition. — lululemon athletica (@lululemon) March 31, 2016
@OJTheNigerian We’ll own that. We’re huge fans of hers and never meant any harm.
— lululemon athletica (@lululemon) March 31, 2016
But it was too late:
When u were just about to purchase some @lululemon gear, but now ur gonna wait for Ivy Park just to be petty… https://t.co/fIAPx8bJ7f — sabreigha (@sabreigha) March 31, 2016
I want to be in a pr class rn so I can discuss lululemon trying to go against the impenetrable force of Beyonce and her beyhive #IvyPark — Marcel Jeremiah (@itsmarcelj) March 31, 2016
No one at @lululemon‘s British Columbia HQ was aware of the Beygency or the Beyhive before today. Lack of awareness. Sad! — web smith (@web) March 31, 2016
LULULEMON WILL NEVER RECOVER FROM THIS DRAG LOL — Odion (@thenamesO) March 31, 2016
So, @lululemon deleted that Beyonce diss tweet Q.U.I.C.K. Got in Formation I see… — Jillian (@jillianbowe) March 31, 2016
Okay so @lululemon gettin dragged by the #BeyHive is the best thing to happen today. LULULEMON WE STUDY U IN PR CLASS. BUT NOT IN A GOOD WAY
— Ellie Guevara (@elliegguevara) March 31, 2016
Awww @lululemon. LOL ! I think your tweet was cute and harmless. we don’t play about the Queen though. ? https://t.co/dOYXDM6jIF
— Masc4Masc…ara (@BeingBlkStacey) March 31, 2016
For the record, Beyonce describes her line as the following:
Ivy Park is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field.
Strong Beyond Measure
Ivy Park
Watch the Ivy Park promo video below:
We Publish News 24/7. Don’t Miss A Story. Click HERE to SUBSCRIBE to Our Newsletter Now!
