*Fox411’s Roger Friedman wrote a piece pointing out the lukewarm sales and embrace of Janet Jackson’s new single, “No Sleeep.”
After initial media attention following its late June release, interest sort of petered out. “So far, it’s not selling on iTunes and isn’t getting much radio play,” notes Friedman. “Janet is having the same problems as Mariah Carey, Jennifer Lopez and other older singers who are trying to stay in the game and be relevant.”
“No Sleeep” has met with indifference at radio stations, according to Friedman. He bases Jackson’s “No Sleeep” stats on numbers from MediaBase, which tracks airplay:
“No Sleeep” is not keeping anyone awake but a few urban stations. The single hasn’t crossed over into pop, and hasn’t caught fire at R&B stations. This may be because it’s extremely quiet for a summer song, and doesn’t have much of a hook. It’s just sort of a riff.
The stations that are playing it are all in B markets. So far, “No Sleeep” has had little luck in New York or Los Angeles, where singles are broken.
On iTunes, “No Sleeep” hasn’t cracked the top 150 singles. It is ranked at #70 for top pop songs of 2015 overall.
To be fair, “No Sleeep” was pushed out quickly as a signal that Janet’s new album is coming this fall. Maybe all it was supposed to be was a loss leader. The album is likely to have a lot of snappier stuff. And by then Janet will have been on tour for a week, so audiences will be more enthused.
This business of selling “mature” artists– acts who we loved in the their 20s and 30s– is tough, tough, tough and frustrating for everyone. Mariah Carey had a very good album at DefJam and then a really good single in “Infinity.” But the groundswell is hard to find after the first flush of publicity. And it’s not like Janet Jackson herself is a hard sell. Everyone loves her!
Meanwhile, Janet has announced a second U.S. leg to her Unbreakable world tour that will extend her first trek in four years into 2016.
After the first 39 dates, Jackson’s tour ends its first leg on November 12th in Honolulu. The singer will kick off 27 more Unbreakable shows two months later with a January 12th show in Portland, Oregon.
Like the first leg of the tour, fans who pre-order Jackson’s upcoming new album, her first LP since 2008’s Discipline, will receive special access to the second leg’s presale, which begins July 14th.
“Today Janet changed forever the way music owners experience her concerts. Music owners receive a special code giving them VIP ticket access, eligibility for backstage views, private glimpses of Janet’s awards, memorabilia, costumes and never before seen private photographs as well as the opportunity to get private messages to Janet before and after each show,” read a message on Jackson’s website. “This unprecedented access to the live event has never been attempted for music owners, who in Janet’s eyes are extraordinary, generous and loving. There will be more surprises for people who own Janet’s music. There will be No Sleeep until she sees you in your city. Lets keep the conversation going.”
Janet Jackson Unbreakable Tour – New Dates
January 12, 2016 – Portland, OR @ Moda Center
January 13 – Seattle, WA @ KeyArena
January 15 – Sacramento, CA @ Sleep Train Arena
January 16 – Anaheim, CA @ Honda Center
January 19 – Tucson, AZ @ Tucson Arena
January 21 – San Antonio, TX @ AT&T Center
January 23 – Houston, TX @ Toyota Center
January 24 – Dallas, TX @ American Airlines Center
January 27 – Tulsa, OK @ BOK Center
January 29 – Indianapolis, IN @ Bankers Life Fieldhouse
January 30 – Lexington, KY @ Rupp Arena
February 1 – Columbus, OH @ Schottenstein Center
February 2 – Cleveland, OH @ Quicken Loans Arena
February 5 – Detroit, MI @ The Palace of Auburn Hills
February 6 – Pittsburgh, PA @ CONSOL Energy Center
February 17 – Newark, NJ @ Prudential Center
February 19 – Bethlehem, PA @ Sands Bethlehem Events Center
February 22 – Brooklyn, NY @ Barclays Center
February 24- Philadelphia, PA @ Wells Fargo Center
February 26 – Boston, MA @ TD Garden
February 29 – Baltimore, MD @ Royal Farms Arena
March 1 – Washington, DC @ Verizon Center
March 3- Atlanta, GA @ Philips Arena
March 4 – Winston-Salem, NC @ Lawrence Joel Veterans Memorial Coliseum
March 6 – Columbia, SC @ Colonial Life Arena
March 8 – Jacksonville, FL @ Jacksonville Veterans Memorial Arena
March 9 – Fort Lauderdale, FL @ BB&T Center