*Dinosaurs ruled the box office once again this week, but they got their money’s worth from Pixar’s record-breaking effort “Inside Out” – which grossed $91 million.
The record opening for the studio tops the honor previously established by “The Incredibles” in 2004 ($70.4 million). “Inside Out” posted the second biggest opening weekend for the company, behind only “Toy Story 3’s” $110.3 million in 2010.
Repeating at #1 this weekend is “Jurassic World,” which grossed $102 million during it second weekend. It’s the first film to make $400 million domestically in the fastest time ever – in just 10 days.
Meanwhile, the other major new film release this weekend, “Dope,” did not fare as well as expected. The film brought in $6 million. Much lower than the $10-12 million that was hoped for; but, at least, the backers of the $2.5 million film made their money back when Open Road bought it for $7 million after its premiere at Sundance.
Sergio over at Shadow and Act analyzes what may have hurt “Dope” at the box office. He cites timing, marketing and the “Sundance Hit” curse as possible reasons why the film failed to live up to the hype. He writes:
The “Sundance Hit” Curse – “Dope” is just another addition to the a long line of films that were hugely popular and critical hits at Sundance, but failed to catch on when they’re released commercially. It’s been argued that the people who go to Sundance are quite different from the regular folks who go sees movies. That the Sundance audience, which likes to think of themselves as hipper and cooler than the general film going public, heavily favors the more weird, quirky and unusual indie films that don’t necessarily appeal to the public at large. In that sense, you could imagine if “Jurassic World” plays at Sundance; it would have been booed off the screen as a tired, old fashioned, cynical studio cash grab (which is what it is really).
Additionally, the marketing may have been skewed too young. “Dope” has been promoted as a film for teenagers, which may have turned away a lot of potential older viewers. Still, we remain hopeful for this film.
12) Love & Mercy – $1,695,000 Total: $7,151,000