Thursday, May 13, 2021

Weekend Box Office: Dinosaurs Slay ‘Dope’, Pixar Breaks Records

Jurassic World

*Dinosaurs ruled the box office once again this week, but they got their money’s worth from Pixar’s record-breaking effort “Inside Out” – which grossed $91 million.

The record opening for the studio tops the honor previously established by “The Incredibles” in 2004 ($70.4 million).  “Inside Out” posted the second biggest opening weekend for the company, behind only “Toy Story 3’s” $110.3 million in 2010.

Repeating at #1 this weekend is “Jurassic World,” which grossed $102 million during it second weekend. It’s the first film to make $400 million domestically in the fastest time ever – in just 10 days.

Meanwhile, the other major new film release this weekend, “Dope,” did not fare as well as expected. The film brought in $6 million. Much lower than the $10-12 million that was hoped for; but, at least, the backers of the $2.5 million film made their money back when Open Road bought it for $7 million after its premiere at Sundance.

Sergio over at Shadow and Act analyzes what may have hurt “Dope” at the box office. He cites timing, marketing and the “Sundance Hit” curse as possible reasons why the film failed to live up to the hype. He writes:

The “Sundance Hit” Curse – “Dope” is just another addition to the a long line of films that were hugely popular and critical hits at Sundance, but failed to catch on when they’re released commercially. It’s been argued that the people who go to Sundance are quite different from the regular folks who go sees movies. That the Sundance audience, which likes to think of themselves as hipper and cooler than the general film going public, heavily favors the more weird, quirky and unusual indie films that don’t necessarily appeal to the public at large. In that sense, you could imagine if “Jurassic World” plays at Sundance; it would have been booed off the screen as a tired, old fashioned, cynical studio cash grab (which is what it is really).

Additionally, the marketing may have been skewed too young.  “Dope” has been promoted as a film for teenagers, which may have turned away a lot of potential older viewers. Still, we remain hopeful for this film.

Weekend Box Office:
1) Jurassic World – $102,019,000  Total: $398,230,000 
2) Inside Out – $91,056,000 
3) Spy – $10,500,000  Total: $74,374,000
4) San Andreas – $8,240,000 Total: $132,229,000
5) Dope – $6,018,000
6) Insidious Chapter 3  – $4,110,000  Total: $45,370,000  –
7) Pitch Perfect 2 – $3,300,000 Total: $177,500,000
8) Mad Max: Fury Road – $2,815,000  Total:$143,602,000
9) Avengers: Age of Ultron – $2,723,000 Total: $451,039,000
10) Tomorrowland – $2,009,000 Total: $87,696,000
11) Entourage – $1,900,000 Total: $29,610,000

12) Love & Mercy –  $1,695,000  Total: $7,151,000

Ny MaGee
Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including Emmys.com. She has worked for: Miramax, MTV & VH1, The Jim Henson Company, Hallmark Channel, Paramount Pictures, and for iconic indie film producer Roger Corman.

YOU MAY LIKE

1 COMMENT

  1. Well, duh. Most of my black friends as well as me would rather go see JW then Dope. It was the wrong time to release the flick.

    It also didn’t help that all the girls in the film were mixed and not black. We can see right through that bull….

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

SEARCH

THE CULTURECALENDAR: WHAT'S NEW & BLACK ON TV


TRENDING