*Jay Z’s Manhattan 40/40 Club will double as the set of a new online talk show to be hosted by the WNBA’s Skylar Diggins, who just so happens to be managed by the rap mogul’s Roc Nation Sports.
Diggins, a player for the WNBA’s Tulsa Shock, will front “40/40 Live,” described as a talk show focusing on “the worlds of hip-hop and sports celebrity.” It’s part of Time Inc.’s new plan to produce original video content ranging from sports to relatiy to pop culture.
Co-produced by Jay Z’s media group Life+Times, the show will “provide a fresh and unfiltered conversation around sports, fame, music.”
Time’s new digital video initiative will create content for the group’s sites, as well as for syndication by Amazon and CBS.
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