Friday, March 29, 2024

Snoop Dogg to Give SXSW Keynote Address; Debuts GGN Podcast

Singer Snoop Dogg performs during the ETAM show finale as part of the Paris Fashion Week Womenswear Fall/Winter 2015/2016 at Piscine Molitor on March 3, 2015 in Paris, France.
Singer Snoop Dogg performs during the ETAM show finale as part of the Paris Fashion Week Womenswear Fall/Winter 2015/2016 at Piscine Molitor on March 3, 2015 in Paris, France.

*Snoop Dogg has made power moves this week on two separate fronts.

First, the rapper has been chosen to deliver the keynote address during the music portion of South By Southwest on March 20. The annual music festival will take place from March 13 through March 22 at the Austin Convention Center in Austin, Texas.

Snoop follow in the footsteps of Lady Gaga, who handled the keynote last year.

snoop-dogg-too-short-ggn-news

Also, Snoop is celebrating the 200th episode of his YouTube series GGN with a new podcast version, which hits iTunes today (March 10).

The first episode will be a full length, uncut version of GGN’s most popular episode, which features Seth Rogen and Snoop recapping “Game of Thrones.”

Snoop is also hosting musician Will.i.am on the 200th episode of the web series. The friends will discuss Will.i.am’s musical journey from his roots to fame with the Black Eyed Peas.

Snoop started the weekly GGN — which stands for Double G News — as part of his WestFestTV YouTube channel launched in 2011 in collaboration with Cashmere Agency, which handles creation, execution and production. GGN features Snoop as the host of a fictional newscast. Snoop notes that some of his favorite classic shows reached — including The Jeffersons and Fresh Prince of Bel-Air — reached 200 episodes and he’s proud of reaching the milestone with GGN.

“This is huge for GGN,” he says. “We started this as an idea nearly four years ago. I knew my fans would be into it cuz nobody was giving them that hood perspective. No matter who the guest is on the show, people know that Nemo Hoes is gonna ask the real questions and get real answers. That uncut raw realness is why today we join the ranks of The Jeffersons, The Cosby Show and Fresh Prince of Bel-Air.”

Adds Ryan Ford, exec vp and chief creative officer at Cashmere Agency: “Snoop has been a tremendous partner throughout the years that we’ve been working together on GGN. That’s why we are so proud to unveil our 200th episode featuring our friend Will.i.am. This is a real achievement in the online content space — 200 straight weeks of compelling content from an entrainment icon.”

Watch the full 200th episode here:

Snoop is planning the release of a new album called “Bush” this spring. It will be produced by Pharrell.

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