Friday, March 29, 2024

‘NBC Nightly News’ Ratings Up 7 Percent with Lester Holt

lester holt nbc news

*America doesn’t seem to be missing Brian Williams.

With Lester Holt in the driver’s seat, the telecast actually rose in the ratings last week by seven percent, up to 10.1 million viewers, according to Nielsen. The show has only topped 10 million viewers four times this season, so for one of those times to be a week without Williams at the helm is certainly good news for NBC

The program was No. 1 in viewers and adults 18-49, though was second to ABC in the news demo of adults 25-54.

Entertainment Weekly points out that “rivals posted weekly gains—so this could be a ‘rising tide / all boats’ situation—and there could simply be increased interest in the program following all the headlines about Willliams’ six-month suspension. The outcome of these sort of TV host/anchor shakeups are seldom clear in the short term.”

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