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Ledisi Fans Upset Beyonce was Tapped to Sing ‘Precious Lord’ at Grammys



ledisi & beyonce

Ledisi & Beyonce

*As the saying goes, something is not quite right in the milk.

By that we and a lot of folks, especially fans of singer Ledisiare asking WHY Beyonce performed “Precious Lord Take My Hand” (from “Selma”) at the Grammy Awards Sunday night instead of Ledisi who sang it in the film?

After all, Golden Globe winners Common and John Legend did their “Selma” song, “Glory” at the awards show. So why was Ledisi told to take a seat? That is an interesting question, to say the least.

“No one is saying Beyonce shouldn’t perform at #GRAMMYs. What we’re saying is it should be Ledisi performing the song for #Selma perf,” one fan tweeted.

“Ledisi sung it in the Selma film, so they should have asked her,” another tweet reads. “Beyonce doesn’t have the chops for that one. She’ll over do it.”

The short and simple answer is Beyonce is Beyonce and Ledisi isn’t.



  1. Dr. Truth

    February 8, 2015 at 5:15 pm

    With all due respect YOU and WHOEVER else must be deaf, blind, dumb or crazy!! You really don’t know why? WHY NOT? Ledesi is fabulous!! But….. She’s not Bey!!! Regardless to your taste or point of view (dull point of view) they wanted A STAR even though Ledesi is an incredible singer!! Beyoncé is hot & what’s happening. They thought hard about it….as they do everything else. Why do YOU have to create a battle? NIGGA SHIT!!! Getting sick of this feeding the fools for thought gossip crap…

    • ladyellle

      February 8, 2015 at 6:23 pm

      @Dr.Truth: Well tell us how you really feel! rofl

      • Dr.Truth

        February 8, 2015 at 6:59 pm

        Made my blood pressure go up! LOL!!! What a nonsense!!

        • [email protected]

          February 9, 2015 at 8:15 am

          Unfortunately it’s not nonsense when a person who is a good singer “asks’ to sing another good singer’s song at the Grammys. Whether you agree with Ledisi’s fans or not, they have a valid point! If Beyonce was asked to sing the song it would be understandable for her to agree. BUT if what John Legend said in his interview is the truth and she asked to sing the song, she is DEAD wrong for that! Nobody sang the songs she sang in Dreamgirls at the Oscars but her! We as women, and especially black women get enough grief in this country, we don’t need to do anything underhanded to each other. That is the point Ledisi fans are making.

          • Mel

            February 9, 2015 at 8:32 am


    • Been there

      February 9, 2015 at 6:44 am

      No Beyonce approached them ( day prior) that she wanted to sing the intro to glory, the intro to glory was precious lord.Beyonce didn’t need that exposure, her rendition was horrible and soulless.

      • s. d. w.

        February 9, 2015 at 2:14 pm

        Beyonce’s performance was not only horrible, it had no feeling! It was just a pitiful performance! But that’s what happens when you under-cut someone as she did Ledisi….

    • Diane

      February 9, 2015 at 6:56 am

      To be clear John Legend was asked via Entertainment Tonight and HE said Beyonce ASKED to do the song. So all of you with wrong information calm down. This wasn’t a decision by higher ups this was Beyonce. Oh and he was also quoted as saying When Beyonce asks you don’t say no. So she wanted the moment for herself regardless if it was her song or not.

    • Lydia

      February 9, 2015 at 8:41 am

      Grammys didn’t think hard about $#!+.GRAMMY’S is about The WEAKEST LINKS. ALWAYS does this to BLACK preformers, to show how the House Slave & the Field Slave STILL ALIVE & WELL. In America Especially HOLLYWOOD.
      I don’t know why a watch the Grammy hoping they will prove me wrong. What those redneck white supremacist inbedded hatred for black have yet to do that

    • straightnochaser

      February 9, 2015 at 9:20 am

      Your statement that Beyoncé is hot and what’s happening is why the so-called ;music industry’ is putting out shitty assed ‘music’ by people who gave no talent whatsoever. This is not to say she’s not talented, but she’s not what one would call a powerhouse vocalist who can carry true soul and gospel music. The so-called ‘music executives’ are basing their decisions on who gets to do what solely on physical appearance. 10, 15, 20 years from now, there will be no pool of good classics to pull from because someone made the decision to ‘allow’ those who have no talent to lend themselves to props and publicity in order to hide their true pitifulness, and then we’re left with what? The Grammy’s, like all the other award shows, are nothing more than ‘favors’ that have nothing to do with ‘music’ and ‘talent’ because those two requirements have been replaced by MARKETABILITY.

    • tlf

      February 9, 2015 at 12:47 pm

      I agree… and Beyonce’s rendition of Precious Lord was horrible… Ledisi, Jennifer Hudson and Mary J. should’ve been shaking their heads.

  2. David

    February 8, 2015 at 8:42 pm

    I don’t care who Bey is. They should allow the ORIGNAL Person to sing their Song. If Ledisi was Good enough for the Movie Selma, then she have been able to sing it for the Grammys. Right is Right!!!

    • Beezyuu

      February 9, 2015 at 12:45 pm

      Beyonce’s looks have conquered the white world and she is going to make sure it stay’s that way. She is not a good representation of black people because she has totally removed herself from that role. This media whore sold out when she left destiny child.

  3. MD Shoe Diva

    February 8, 2015 at 8:44 pm

    I don’t care if Beyonce is a star or not. Then why not ask Rhianna to sing it? She’s a bigger star if you look at her record sales. Beyonce can only do rips. If they wanted a real singer, they should have asked Ledisi and I don’t blame her fans for voicing their opinions.

  4. babycakes

    February 9, 2015 at 5:59 am

    I like Ledisi she is a very good vocalist and she has hte pipes but the Grammy committee wanted a big name sure it is not fair but that is the industry for you, all of the whining and complaining is not going ot change a thing. Beyonce did a good job and it is over now so Let’s move on PLEASE!!!

    • kates1221

      February 9, 2015 at 9:31 am

      Bouncy, as usual, overdid the song with all that warbling and rendered an almost unrecognizable version of this gospel classic. But at least, she did with her legs closed. Why does Bouncy and Joe Camel get to push people out of the way just so she can hog the stage? The person who sung the song in the movie should have sang it on stage. At least we would have heard how it’s supposed to be sung.

      • Ernie

        February 9, 2015 at 2:56 pm

        Beyonce is Beyonce?….And shit stinks…so does she!! Nuff said. Who the hell is she? She may think she rules the world, but she doesn’t! This young lady needs a serious reality check. I’m disgusted. Ledisi WL shine! God sees all!! She’s #1, soulful heartfelt singer! Who doesn’t shake her behind to raise record sales! Beyonce broad take a break!

    • bwmm

      February 12, 2015 at 1:18 am

      It wasn’t the committee that made that choice. Nor was it Common and Legend who asked her, but he approached them.

  5. April

    February 9, 2015 at 6:01 am

    This is horrible! Ledisi has a beautiful soulful voice. Ledisi sang the song in the movie. This is a huge slap in the face to Ledisi. Beyonce should be ashamed of herself for participating in such an injustice. She knows she didn’t sing the song in the movie. Why would she agree to perform the song even worse, ask to perform the song. She’s a horrible person!

  6. pamy

    February 9, 2015 at 6:04 am

    Bey asked John Legend and Common, If she sing, that is the problem!

  7. Miss C

    February 9, 2015 at 6:07 am

    We all know by now that talent is not paramount in the music biz nowadays, image and looks is pushed so forth, Rihanna is a prime example of style if you will over real substance, she cannot sing a lick IMO!!! Ledisi is a vocal beast BUT she is not eye candy to put it bluntly sad but true!! Ledisi would hav done it justice true but Beyonce did good, both ladies have talent, they are two different singers.

  8. Lady T

    February 9, 2015 at 6:16 am

    Maybe, Leisis can sing it @ the Oscars??? and her fans and anyone else can stop the complaining!!! what’s done is done YES Ledisi can SANG!! but she was not selected. People need to STOP believing all of htese rumors about whom asked Beyonce or how she came about to sing a 100 year old song ( which millions of people have sung) We do not know what transpired Whatever!!! it is not that serious! in the grand scheme of things

    • bwmm

      February 12, 2015 at 1:22 am

      I’m hoping this too. I hope the those at the Oscars take note and learn from the epic fail that was the grammys

      • Dr. Truth

        February 13, 2015 at 4:14 am

        You get a standing ovation for that!!!! It’s ridiculous!! I’m a fan of both…. But more so I’m not stupid enough to believe the hype. Only those who are inferior feel the need to whine about it. Because someone is lighter, thinner, or more wealthy. Hair too long not nappy enough, always something!!! Sickening.,, they would find another reason if it was another darker skin sister with dreds.

  9. NYCsoul

    February 9, 2015 at 7:07 am

    This only goes to show that it’s not about talent but how ‘big’ somebody is. Beyonce is over exposured as it is. Give somebody else some shine. She could’ve gracefully say ‘no’ and allow Ledisi to do it. But then again, we live in a time where being ‘classy’ is considered corny and being rude, crude and ignorant is the way to go.

  10. babycakes

    February 9, 2015 at 7:38 am

    I remember Ledisi stating in an interview how she had to fight to get signed to a label because hte label execs straight out told her she was ” not pretty” to be in the music biz or to be a big star” WOW!!! talk about cruel/heartless I felt for her at that pont and I have some of her CD’s I LOVE her voice along with Maysa and Leela James and a few others. Wome are judged so harshly on their physical appearance.

  11. Guest

    February 9, 2015 at 8:39 am

    To be honest the song is neither Beyonce’s or Ledisi”s regardless that Ledis sung it in Selma was she even considered from the jump to sing @ the grammys??? if so then Bey was wrong but if, they were not even thinking about having hte song included then, whomever sings it was up for grabs. IMO!!

  12. Nia

    February 9, 2015 at 9:51 am

    This is ridiculous

  13. Guest2014

    February 9, 2015 at 10:27 am

    Most of you may not be old enough to remember the Wiz but great singer by the name of Steffanie Mills sang the song on broadway for years but when the movie came out they gave the role to Diana Ross. Steffanie was bitter for years but Diana Ross carried a bigger following. Beyonce is “privileged” and what she wants she gets.Too bad that she had to WANT that moment in the spotlight. Would anyone be allowed to sing Crazy in love at the grammys while Beyonce was sitting in the audience??? I don’t think so.

    • kates1221

      February 9, 2015 at 11:05 am

      You are 100% correct.

    • NYCsoul

      February 9, 2015 at 1:22 pm

      Yes, I vaguely remembered the Stephanie Mills/Diana Ross/ The Wiz controversy. Yeah, Ross had the bigger following but the movie flopped because Ross was too old for the role and people wanted to see someone younger like Mills. Plus, Berry Gordy bogarted the role for Ross because she pestered BG to get her in the role. Now, Mills was not exactly ‘attractive’ but she could sing rings around Ross. So sometimes, just because somebody is ‘popular’ does not make it a better fit. Alot of it is just plain ego and attention hogging. Much like what Beyonce is doing now.

    • audra

      February 9, 2015 at 3:19 pm


    • bwmm

      February 12, 2015 at 1:32 am

      That sounds like that live TV production of the Sound of Music with Carrie Underwood and we all know how folks felt about that performance

  14. wenmichimar

    February 9, 2015 at 11:36 am

    Beyonce doesn’t have the pipes for gospel. John Legend & Common wrote a different song for the movie Selma – so why do they get to choose who sings Precious Lord? Makes no sense. I would think if anyone would get to choose would be the director or producers of the movie. Slightly reminicent of the Etta James/ Obama Inauguration situation…here we go again.

    • bwmm

      February 12, 2015 at 1:33 am

      Because it’s the artists not the committee who gets to choose who sings with them. They had the choice to say no, but didn’t.

  15. Pat

    February 9, 2015 at 11:39 am

    What is really going on? Have Beyonce lost her mind?? Or someone needs help! Asking folks can I sing? And I need to be seen, and I need to shine!!! This is funny!!!

  16. tlf

    February 9, 2015 at 12:49 pm

    I agree… and Beyonce’s rendition of Precious Lord was horrible… Ledisi, Jennifer Hudson and Mary J. should’ve been shaking their heads.

    • Tecco123

      February 9, 2015 at 12:59 pm

      Shaking their heads???!! They need to be shaking their protest signs. Beyonce is great entertainment especially if you in the club, wanna scrutinize your man, or be an overly liberated woman. Beyonce needs to stay in her lane, PLEASE listen to Ledisi sing this song, by the third bar- third word- ENOUGH SAID!!!
      There was no soul – emotion involved in Beyonces rendition – and when we sing for the Lord… can you not FEEL his presence – his greatness, his love, bottom line I was not moved….

  17. k

    February 9, 2015 at 5:09 pm

    Given the song, the movie, and the overall intent, this just should not have happened. Someone should have put their foot down on this one. You just do talk about injustice and condone it all for the public to see. No one with take it seriously regardless of the reason. And Ledisi would have gone far better job with a glory lead in because that’s how the movie flowed. Beyonce version is the after thought that should have not manifested. Real talk.

  18. BEEJAY

    February 10, 2015 at 5:36 am

    I think Beyonce was totally out of line!!! From the way she was dressed to the way she begged for the spotlight!!!! Ledisi is way more powerful and she sings with truth!!! Love you Ledisi, keep on doing you, God sees ALL.

    • Dr. Truth

      February 13, 2015 at 4:23 am

      BWAHAHAHA!! Out of line? For being beautiful? It was a brilliant performance. Ledesi would have also made a brilliant performance. They chose Beyoncé over her that’s life! Be proud she’s in the movie and on the soundtrack of that movie. Is given her a big push in the spotlight to international acclaim because of all the market magazine gossip. Beyoncé has pushed her more in the spotlight. Because of this controversy those that wouldn’t know her, know her now.

  19. chiper

    February 11, 2015 at 9:15 pm

    This was the first time I heard precious lord and not cry or be moved or have goose bumps run up my arm…Bey, It was not good. I wish the fans were honest. She is not a gospel singer nor can she handle such a big song. When sung right, this song can wake the dead.

  20. Mary Bogar

    February 13, 2015 at 2:20 am

    I listened to both versions of this song and Ledisi, I do not even have the words to describe how she made me feel by her presentation of this song. She paid a great tribute to the late Mahalia Jackson, and I feel that she should have be allowed to sing the song in front of the world. Fame, fortune should not play a part in this situation. It should be a matter of who sang the song better, and in my opinion it was Ledisi

  21. Taurusingr

    February 13, 2015 at 7:57 pm

    Ppl seem to kissing the simple issue of….if it was all about “the biggest star/Bey being a more recognizable artist”?, then…WTH not have her sing “HER OWN SHYT”, & NOT …SOMEONE ELSE’s”!!!??? Yo….any way you look at this BS?, it’s…..BS!!!, narcissistic greedy back stabbing, grand standing, BLATANT…..BS. And Bey’s excuse/reason for singing the song?, is one of THE “biggest” piles of BS yet. Ppl are making this shyt deeper than it is….Bey is a talented performer?, but also a…self centered attention whore, with NO sense of scruples, integrity or….shame. TJBT!

    • Ernie

      February 13, 2015 at 8:06 pm


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Black Celebrity Gossip - Gossip

Mickey Guyton: First Black Female Solo Artist to Earn Grammy Nod in Country Music Category





*Mickey Guyton has become the first Black female solo artist to earn a Grammy nomination in a country music category. 

The 37-year-old singer’s “Black Like Me” song has been nominated for Best Country Solo Performance. The Pointer Sisters previously made history with the song, “Live Your Life Before You Die,” when it was nominated in 1976 for Best Country Vocal Performance by a Duo or Group. 

After the nominations were announced last week, Guyton shared an emotional video about her historic nomination. 

“Honestly still can’t believe this happened yesterday,” she captioned the clip (see below).

READ MORE: The Weeknd Calls Out ‘Corrupt’ Grammys After 2021 Nominations Snub


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A post shared by Mickey Guyton (@mickeyguyton)

“I haven’t been able to put into words the emotions I feel right now. I have been hitting the pavement for so long just trying to get an opportunity to be heard. And now here I am nominated for a Grammy!” Guyton continued. “I feel seen. I feel heard. I am a living testament that you should never give up on yourself. You never know what God has waiting for you around the corner.”

“This Grammy nomination is for every black girl that felt unseen. That felt unheard. That felt unloved. That felt like they weren’t enough. That felt unpretty. That felt shoved in a corner and completely unconsidered. This is for them,” she added. 

In September, Guyton became the first Black woman to perform at the Academy of Country Music Awards.

“That phrase, ‘You see it, you can be it’ really rings true, and I just — standing here for other women of color, it means the world to me,” she said. “That’s why I’m here,” she told ET at the ACM Awards.

Fun fact: Guyton is one of the original members of 3LW. Her former bandmate Adrienne Houghton had nothing but praise for her during a recent conversation on “The Real,” about the 2021 Grammy nominees. 

“When I got my first record deal, when Tommy Mottola signed me to Epic, the original members of my group actually had a girl named Mickey Guyton in it – she was the original member of 3LW, and she is now this incredible country artist that just got nominated as well. Saw this woman in tears – Mickey Guyton, amazing – she’s actually the original member of 3LW! Fun fact, everybody! She’s the one that got the record deal with us,” Houghton shared.



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A post shared by Mickey Guyton (@mickeyguyton)

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President Obama Tells Joe Madison He Will ‘Absolutely’ Take Vaccine if Dr. Fauci Says it’s Safe / LISTEN




A White House nurse prepares to administer the H1N1 vaccine to President Barack Obama at the White House on Dec. 20, 2009.

*Today President Barack Obama pre-taped an interview with SiriusXM host Joe Madison to promote his new memoir, A Promised Land.

When asked about African-Americans potentially being skeptical about taking a COVID-19 vaccine given past medical experiments on the community, President Obama said he would “absolutely” take the vaccine himself:

“People like Anthony Fauci, who I know, and I’ve worked with, I trust completely. So if Anthony Fauci tells me this vaccine is safe, and can vaccinate, you know, immunize you from getting COVID, absolutely, I’m going to take it…. And I promise you that when it’s been made for people who are less at risk, I will be taking it. I may end up taking it on TV or having it filmed, just so that people know that I trust this science, and what I don’t trust is getting COVID. I think at this point, particularly in the African-American community, we are – African Americans, Hispanics, Native Americans – we have the highest death rates from this thing, and are most exposed and most vulnerable, in part because we have a lot of preexisting conditions.”

He also spoke about which world leaders were both the best and most challenging to deal with during his presidency, answering Chancellor Angela Merkel and President Vladimir Putin, respectively: “[Merkel] was smart, reliable, a great ally, tough…. really held Europe together and fought back against some of this resurgent far-right politics in Europe. I really admire her a lot…. Even though personally, [Putin] and I were always courteous with each other, the fact of the matter is, is that he was suspicious of America, resented American power, and his belief that we had taken advantage of Russia when it was flat on its back after the end of the Cold War.

Audio highlights and transcripts are below, and the interview will air in full tomorrow morning at 7:20am ET on SiriusXM’s “The Joe Madison Show” (Urban View channel 126).

Joe Madison & Barack Obama

Joe Madison and Barack Obama

President Obama on African-Americans and Other People Doubting the Vaccine: I May Take It On TV Just So People Know “I Trust This Science”

JOE MADISON, HOST: Can you talk about, you know, every job has its surprises, and one of the surprises was the outbreak of the H1N1 flu, and you write in the book how you were familiar with it. It scared you, as you said, it scared you to death because you were familiar with the Spanish Flu epidemic, and you write in detail what you had to do with the World Health Organization, the Center for Disease Control. It’s a two-part question. One, were you vaccinated when it became time for the H1N1 flu, the virus, and part two, a lot of discussion on my show about particularly whether African-Americans – because you know our history with medical experimentation – would you take the vaccine for the COVID-19?

PRESIDENT BARACK OBAMA: A couple of things. H1N1, we were lucky that it was not as contagious, and it turned out not to be as deadly as we thought it was, or as COVID is. I’m still very proud of all the work we did around it, and it actually laid the foundation for us creating a pandemic playbook that helped us deal with Ebola when that came up. And that, by the way, we gave a whole blueprint to the Trump administration in terms of how they should deal with this and early warning systems, et cetera, that they completely ignored. So we did not end up having a widespread vaccination program for H1N1, just because we were able to stop it relatively early. In terms of COVID now, obviously at the end of the day, one of the great things about having Joe Biden and Kamala Harris back in charge  on January 20th, is they will also then put scientists and medical experts in charge.

And people like Anthony Fauci, who I know, and I’ve worked with, I trust completely. So if Anthony Fauci tells me this vaccine is safe, and can vaccinate, you know, immunize you from getting COVID, absolutely, I’m going to take it. And I understand, historically, everything dating back all the way to the Tuskegee experiments and so forth, why the African-American community would have some skepticism. But the fact of the matter is, is that vaccines are why we don’t have polio anymore. And they’re the reason why we don’t have a whole bunch of kids dying from measles, and smallpox, and diseases that used to decimate an entire populations and communities. So, you know, I think it is important for people to follow the guidelines that are going to be issued.

I anticipate that the vaccines will be first made available to people who are at highest risk. And if you are in that category, if you are elderly, if you’ve got a preexisting condition, if you’re a frontline worker, if you’re a medical worker, if you are in a grocery store, if you’re a first responder, you should take that vaccine. And I promise you that when it’s been made for people who are less at risk, I will be taking it. I may end up taking it on TV or having it filmed, just so that people know that I trust this science, and what I don’t trust is getting COVID. I think at this point, particularly in the African-American community, we are – African Americans, Hispanics, Native Americans – we have the highest death rates from this thing, and are most exposed and most vulnerable, in part because we have a lot of preexisting conditions.

President Obama Shares Which World Leaders He Got Along with Best and Worst

JOE MADISON, HOST: I’m reading your book and there’s some parallels. I’m also reading the memoirs of [Ulysses S.] Grant, President Grant. A lot of similarities in what he went through, what you went through. Look, this is not a trick question, but of all the world leaders that you had to deal with during your presidency, which one, if you could answer this, did you have the most respect for, and I guess I would have to follow up with why? And the second one is, in the book, which ones did you have the most difficulty with?

PRESIDENT BARACK OBAMA: It’s a legitimate and powerful question. Look, I met Mandela, but he was already very elderly, and obviously my reverence for him is at a different level. In terms of people who were in power when I was president, I would say that Angela Merkel, the Chancellor of Germany, was somebody who, although she came from a center-right party as opposed to center-left party, was smart, reliable, a great ally, tough. Our work together and cooperation on a whole bunch of international issues was exemplary. She’s still the Chancellor now because they don’t have term limits in Germany. I mean she’s been reelected multiple times and really held Europe together and fought back against some of this resurgent far-right politics in Europe. I really admire her a lot.

I think that the biggest challenge during my presidency was dealing with Putin. Even though personally, Putin of Russia, even though personally, he and I were always courteous with each other, the fact of the matter is, is that he was suspicious of America, resented American power, and his belief that we had taken advantage of Russia when it was flat on its back after the end of the Cold War. As I described in the book, he’s sort of like an old world boss kind of style of politics. It’s all about what’s in it for me and my crew and not necessarily thinking about broader issues. And, in Volume 2, I’ll get even deeper into some of the stuff that ended up resulting in him meddling in the U.S. Election. But, at the end of the day, though, Joe, the thing that I learned, and I described this in the book is you keep on thinking that at every level things are going to be different. You start off at the state legislature, you look around and you go, man, a lot of these folks, they are not informed, or they’re corrupt, or they’re power hungry. Then you get to Congress, you think it’s going to be better. Then you get to the world stage. Look, it turns out people are the same at each level. It’s just like high school. You got cliques and you got folks who are wonderful, and then you got some folks who’ve got an attitude. Human dynamics don’t change that much. And It’s part of what I try to present in the book so that if a young person wants to get involved in politics, want to get involved in public service, want to change the world, what I want them to come away with from reading this book is the fact that they can. It’s not something mysterious. It’s the same kinds of challenges and issues that all of us deal with in everyday life. It’s just done at a different level with higher stakes, but it’s something that I think everybody can understand.


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Japan Nike Ad on Bullying, Racism Sparks Calls for Boycott [VIDEO]



Naomi Osaka

Naomi Osaka

*A video ad from Nike Japan against bullying and racism has sparked calls to boycott the company. 

The ad, “Keep Moving: Yourself, the Future,” released on Nov 30, features biracial athletes and minorities of Korean descent. The commercial shows several teen girls bullied in school over their differences, but they ultimately find confidence through their athletics, namely soccer.

The video has been viewed 14.1 million times on Nike Japan’s Twitter feed and has garnered plenty of critical comments. 

Check out the ad below. 

READ MORE: Naomi Osaka Wins 2nd US Open + Displays Social Activism Afterwards / WATCH

As noted by Reuters, Nike Japan noted on its website:  “We have long listened to minority voices, supported and spoken for causes that fit our values. We believe sports have the power to show what a better world looks like, to bring people together and encourage action in their respective communities.”

Meanwhile, successfu mixed-race athletes such as tennis star Naomi Osaka are challenging the country’s racially homogeneous imgae.

Osaka, who was born in Japan, rose to fame after beating Serena Williams in the 2018 U.S. Open.

Earlier this year, she surpassed Williams as the highest paid female athlete, earning $37.4 million in the past 12 months via tournament payouts and endorsement deals.

“To those outside the tennis world, Osaka is a relatively fresh face with a great backstory,” David Carter, a sports business professor at USC’s Marshall School of Business, told Forbes. “Combine that with being youthful and bicultural, two attributes that help her resonate with younger, global audiences, and the result is the emergence of a global sports marketing icon.”

As noted by Yahoo, “Osaka’s $37.4 million in prize money and endorsements is also the highest ever for a female athlete, passing the $29.7 million payday Maria Sharapova earned in 2015,” according to the report. 

“I’m really interested in seeing a young business grow and adding value to that process,” Osaka told Forbes last year. “I tasked my team with finding brands that align with my personality and my interests.”

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